The smell and taste of Rumi's Black Cumin is good, although I have found better elsewhere. It was disappointing to receive a bottle that uses a cork as a cap. The cork does not produce as tight or stable of a seal as a standard twist-on cap. The cork frequently has cumin residue on its underside and sides, causing messy handling when opening the bottle. Rumi's shipping and packaging service was great And, it is great to be helping women worldwide who want to provide income for their families or be self-supportive through your purchases from Rumi.