Our founders were a team of military veterans who served in Afghanistan with the US Army. While in Afghanistan, they got to know the amazing spices that grew in the region but also the challenges faced by the farmers - more specifically, gaining access to markets outside of their own country. They started bringing saffron threads on trips back to the US to share them with chefs. These chefs confirmed what they believed - this was some of the highest quality saffron.
With that knowledge, they worked to create a modern-day spice route to connect the farmers to the US market. They developed our strong Afghan networks and on-the-ground understanding of how business is conducted. With this knowledge, we built the critical relationships, partnerships, and organizational infrastructure necessary to operate within and out of Afghanistan.LEARN MORE