Rumi welcomes the French Laundry

  Rumi proudly and gratefully welcomes The French Laundry onto the Rumi team. Saffron from farmers in Afghanistan graces the tables of the one of the foundational institutions of the culinary world...

Sensory Experience with Hoby Wedler

Rumi held a sensory class hosted by Hoby Wedler, a renowned sensory development expert who was recognized as Forbes 30 under 30 in the Food & Drink category for 2016. We smelled, compared, and...

Nowruz Celebration with Chef Josh Lewin

"Tonight we're going to party like its 1394!"      Happy Nowruz to all our supporters and friends! 1393 (of the Afghan calendar) has been an eventful year for us. We'll remember this year as the y...

International Women's Day

Today marks International Women’s Day, and we at Rumi are proud to be a vanguard for empowering Afghan women through for-profit enterprise. Saffron, the world’s most valuable spice and grown at hi...

Rumi Saffron and its Mission Featured at the Parabere Forum

Kim Jung, CEO of Rumi Spice, spoke last week as a featured presenter at the Parabere Forum, an organization which brings together women in gastronomy and the culinary arts to talk about gender equality issues, sustainability, and communities.

How to Distinguish Saffron Quality

Identifying High Quality Saffron Rumi Spice sells both Sargol and Negin saffron, the two most prized forms. Saffron consists of the red stigmas which have been cut and separated from the styles p...

Saffron Cultivation at Record High in Afghanistan

Saffron Cultivation hits record high as Afghanistan saffron is again named world's best.

Introducing RUMI

“Yesterday is gone and its tale told. Today new seeds are growing.”

– Rumi

Dance Party at the Processing Facility

One by one, the women came up to me as Abdul Faisal wrote their carefully picked piles of saffron stigmas. He made small corrections on where they cut the stigmas – some were too long. He said to ...

Meet Haji Ibrahim and Haji Ghaffar

Meet Haji Ibrahim and Haji Ghaffar. These two came strolling into our offices with big bellied laughs. They’re brothers from the Ghuryan District, and they looked very fine in their Afghan Shalwar...

Veterans to Entrepreneurs – Mission First, People Always

Veterans’ Day is particularly special for Rumi Spice. Three of our co-founders are veterans – all with experiences in different parts of Afghanistan, in different capacities, and in different phas...

Saffron Is the New Opium... Sort Of

 “As a member of Afghanistan, I want to help my people to reduce growing narcotics - and saffron as you may know is an alternative crop.” Shakoor Ehrarri works with Rumi in Herat, Afghanistan whe...

Dining Per Se

I faced a set of baby blue doors that marked the entrance of Per Se, named the best restaurant in New York City by the New York Times a few years ago. The maître d’ didn’t blink an eye at the backp...

RUMInation

“I want to sing like the birds sing, not worrying about who hears or what they think.” -Rumi

Shakoor's Afghanistan

Shakoor Ehrarri has always had a passion for agriculture - for the way that plants and earth support an entire livelihood and fuel an economy. Photo by RUMI “This year I have started cultivating...