Our Mission


Founded by veterans, we're telling the story of Afghanistan & building bridges between people from different backgrounds.

Our mission is to promote peace and prosperity in Afghanistan by connecting people through food.

Spice as a Force for good

At Rumi Spice, we're not just about transforming meals.
We're about transforming lives.

By directly sourcing the finest spices from Afghan farmers, we're providing stable wages and igniting economic opportunities in a region known more for conflict than for its rich cultural tapestry.

Connecting Afghan farmers with the global market is key to unlocking the economic potential of this region. By building demand for Afghan agricultural products and creating a global supply chain, we can directly impact the economic development of the country.

We believe that when Americans are shown the story of the Afghan people, they can come to know the vibrancy of the region and people, not just war and strife. Our mission is to create those connections and with them, peace.

Empowering Afghan Women

At the heart of Rumi Spice's mission lies a profound commitment to the women of Afghanistan. We recognize that empowering women is not just about providing employment opportunities, but about fostering an environment where they can lead, innovate, and inspire the next generation.

In a region where traditional roles have often limited their potential, we're breaking barriers. By directly employing Afghan women in our operations, from foraging wild spices to running our entire Afghan Operations (COO), we ensure they receive fair wages, respect, and the chance to become pivotal contributors to their communities.

Every product you purchase from us is a testament to their resilience, skill, and spirit. Together, we're not just changing the narrative for Afghan women; we're reshaping the future.

Beyond the War-Torn Narrative

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Afghanistan has been in the global spotlight for its prolonged conflicts. But there's more to this nation than meets the eye. We founded Rumi Spice to rewrite this narrative. By fostering direct trade and opening Afghanistan's markets, we're not just building a business; we're sowing the seeds of peace.

It is our mission to connect people through the power of food. By introducing the world to the vibrant flavors of Afghan spices, we're also sharing the stories and flavors of its culture. We aim to share stories of Afghanistan as we know it. Stories of warmth, laughter, resilience, family, song and dance.

The Rumi Spice Difference

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    Superior Quality

    Afghanistan's unique climate gifts us with some of the world's most aromatic spices. From the finest saffron threads to robust cumin, our spices are a testament to the land's richness. 

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    Our roots trace back to a team of US Army veterans who served in Afghanistan. Their deep understanding of the region and its people is our strength, enabling us to build trust and navigate the intricate Afghan business landscape.

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    Better Than Organic

    Our wild foraged spices surpass conventional organic standards, growing without any agricultural interventions like irrigation, pesticides, or fertilizers.

Join Us on This Flavorful Journey

Every pinch of spice you use from Rumi is a step towards a brighter future for Afghanistan. Together, we can taste change and make a lasting impact.

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    Experience the vibrant flavors of Afghanistan. With Rumi's ethically sourced spices, every dish has a deeper story.

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