On a
Mission

Spice as a
Force for Good

We direct source the highest quality spices from rural farmers and women in Afghanistan to help provide reliable wages and economic stability. We are on a mission to create connections to the vibrant culture of the Middle East, its delicious food, and its people.

Cultivating
Peace

For longer than many of us can remember, Afghanistan and the Middle East has been considered a war-torn region. Afghanistan has been in conflict for decades.

We founded Rumi to use spices to counteract that story. We believe that by opening Afghanistan's markets and creating direct trade, we can help build livelihoods for the women and farmers of Afghanistan. With this reliable income, we can create lasting stability and with it, peace.

Creating Connection

Connecting Afghan farmers with the global market is key to unlocking the economic potential of this region. By building demand for Afghan agricultural products and creating a global supply chain, we can directly impact the economic development of the country.

We believe that when Americans are shown the story of the Afghan people, they can come to know the vibrancy of the region and people, not just war and strife. Our mission is to create those connections and with them, peace.

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Superior
Spices

We are proud to offer professional chefs and home cooks alike the highest quality saffron and other wild‑grown spices sourced directly from the people who grow and harvest them.

With hot, dry winds over semi-arid lands, Afghanistan’s growing region is ideal for growing saffron and other artisanal spices like cumin, coriander, and fennel.

VETERAN
FOUNDED

Our founders were a team of military veterans who served in Afghanistan with the US Army. They developed our strong Afghan networks and on-the-ground understanding of how business is conducted. With this knowledge, we built the critical relationships, partnerships, and organizational infrastructure necessary to operate within and out of Afghanistan.

Our competitive advantage is our ability to navigate the Afghan business landscape, which is built on trusted relationships.

PROUD
B Corp

From day one, we have been laser‑focused on the "why" of our work. Mission and purpose are at the core of everything we do—economically empowering Afghan farmers, inspiring Afghan women through direct wages, and building out Afghanistan’s agricultural infrastructure.

We have earned our certification as a B Corporation since 2017, a testament to our commitment to social and environmental ethics, transparency and accountability. We are committed to empowering Afghan women and bolstering the country’s economy.