A small dose of heaven and an emblem of the historic Silk Road, Rumi's premier saffron, sourced directly from Afghan farmers, will add deep flavor and a beautiful color to any dish. With hot, dry winds over semi-arid lands, Afghanistan’s growing region is ideal for growing saffron and other artisanal spices. Rumi's saffron surpasses the highest standards for Category 1 saffron by over 25%, proving our direct network of farmers in Afghanistan are producing some of the world’s best saffron.
With the aroma and flavor profile of our signature Afghan saffron, you only need a small pinch of threads to infuse a bold world of flavor in your favorite dishes. Steep some threads in warm (not boiling) water and let soak for around 20 minutes. Replace this rich, saffrony liquid with stock or water in your favorite dishes like as risotto, paella, or soup. Another way to bring out the full flavor of saffron is to crush the threads with a mortar and pestle, or delicately between your fingers, to a powder-like consistency. Add your crushed saffron to non-liquid recipes or baked goods.
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By sourcing directly from farmers & foragers in Afghanistan, we catalyze sustainable rural economic development.
The loyalty & support from our community provided job opportunities for roughly 4,000 women in Afghanistan.
We provide the highest-quality spices creating connections to the Middle East, its food, and its people.
I have used Rumi saffron for several years. It's excellent -- so flavorful!
Products are excellent, and it’s nice to have another saffron to use. Beautiful packaging, as well. But the business idea is terrific: supporting farmers in Afghanistan by buying an outstanding product.
Excellent, fast service. Spices are delicious. I appreciate especially the support you are providing for Afghani women.
Saffron is no something I had ever used until we received it as a gift, and now want to have it on hand always. Yum!
I have been so pleased with Rumi spices that I’m on my third order. I’m glad to know I’m supporting a company that is a good cause.
A small dose of heaven and an emblem of the historic Silk Road, Rumi's premier saffron, sourced directly from Afghan farmers, will add deep flavor and a beautiful color to any dish.
Rumi direct sources the highest quality spices from Afghanistan to help provide reliable wages and economic stability for rural farmers and women. Connecting Afghan farmers with the global market is key to unlocking their economic potential.
Founded by three U.S. Army veterans who came to know and love the people and culture of Afghanistan, we aim to create connections to this vibrant region through our premium spices and blends.