As a spice used in almost every culture around the world, fennel’s unique, slightly sweet flavor profile accented with warm notes of licorice brings out hidden flavors in a wide variety of dishes. Rumi’s signature fennel is grown wild in the rugged outskirts of the Herat region in Afghanistan, where local foragers gather fennel during the summer harvest.
Fennel pairs well with other herbs and spices such as basil, thyme, and oregano, and offers any cook amazing versatility. Its bold flavor pairs well with flaky white fish and slow-roasted pork and adds delicious earthy notes to everything from vinaigrettes, curries, cocktails, and baked goods.
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By sourcing directly from farmers & foragers in Afghanistan, we catalyze sustainable rural economic development.
The loyalty & support from our community provided job opportunities for roughly 4,000 women in Afghanistan.
We provide the highest-quality spices creating connections to the Middle East, its food, and its people.
Astounding taste . Very similar to what I had in India and now it’s a must have
The fennel seeds were excellent.
Fine. It is just too ***** hot here to take surveys, Central Valley of California. Sorry
The best spices I have ever used. They are fresh, fragrant and my family loves them!
Unexpected flavor intensity. The best fennel,I"ve tasted.
Slightly sweet accented with warm notes of licorice brings out hidden flavors in a wide variety of dishes.
Rumi direct sources the highest quality spices from Afghanistan to help provide reliable wages and economic stability for rural farmers and women. Connecting Afghan farmers with the global market is key to unlocking their economic potential.
Founded by three U.S. Army veterans who came to know and love the people and culture of Afghanistan, we aim to create connections to this vibrant region through our premium spices and blends.