As a spice used in almost every culture around the world, fennel’s unique, slightly sweet flavor profile accented with warm notes of licorice brings out hidden flavors in a wide variety of dishes. Rumi’s signature fennel is grown wild in the rugged outskirts of the Herat region in Afghanistan, where local foragers gather fennel during the summer harvest.
Fennel pairs well with other herbs and spices such as basil, thyme, and oregano, and offers any cook amazing versatility. Its bold flavor pairs well with flaky white fish and slow-roasted pork and adds delicious earthy notes to everything from vinaigrettes, curries, cocktails, and baked goods.
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By sourcing directly from farmers & foragers in Afghanistan, we catalyze sustainable rural economic development.
The loyalty & support from our community provided job opportunities for roughly 4,000 women in Afghanistan.
We provide the highest-quality spices creating connections to the Middle East, its food, and its people.
From the moment you open the bottle and smell the fennel seeds you can tell the quality is on a completely different level. Amazing flavor and very potent, every dish I've tried these fennel seeds in has turned out amazing.
We think they're amazing too!
The gift recipient was duly impressed and particularly loved the fennel. She'll try the saffron tonight in a risotto. Your saffron is the best!
Really good! I wish you could sell in a bigger jar for a better price.
Smells like heaven, and tastes as good too. This stands out above every store-bought fennel seed I've ever used.
We love our fennel too! I love it toasted on avocado toast. Thank you!
Best ever! Added it to homemade sausage
Slightly sweet accented with warm notes of licorice brings out hidden flavors in a wide variety of dishes.
Whole Seed Fennel
Fresh herbs, white fish, tomatoes, pork sausage
All of our spices and seasonings are salt-free and packaged by hand to ensure maximum quality and freshness. Packaged in glass - BPA free.
Rumi direct sources the highest quality spices from Afghanistan to help provide reliable wages and economic stability for rural farmers and women. Connecting Afghan farmers with the global market is key to unlocking their economic potential.
Founded by three U.S. Army veterans who came to know and love the people and culture of Afghanistan, we aim to create connections to this vibrant region through our premium spices and blends.