Rumi Announces $2.5 Million Series A Investment – Rumi Spice

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Rumi Announces $2.5 Million Series A Investment

Chicago | London | Kabul

January 17, 2018 – InFrontier’s Afghanistan Fund announced a $2.5 million investment in Rumi Spice.


Rumi Spice, which operates in Chicago’s Back of the Yards neighborhood, was founded in 2015 by a team of military veterans who served in Afghanistan.  The company has since grown into the most successful international Afghan saffron brand.  Named after one of the most famous Persian poets, Rumi saffron is sold to top restaurants and recently launched across Whole Foods Market (US) stores nationwide, the first product from Afghanistan to be nationally distributed in the US.

rumi hires hundreds of afghan women to process saffron in centralized processing centershand holding saffron crocus flower

rumi partners with hundreds of farmers in afghanistan to bring you the world's best saffron

This investment from InFrontier enables Rumi Spice to grow our saffron business, launch a new cumin product during 2019, and ultimately become spices as a force for good. This allows us to significantly increase our impact in Afghanistan and continue to ‘cultivate peace.’” says Keith Alaniz, co-founder and CEO of Rumi Spice.


Rumi Spice has demonstrated a commitment to the highest social and environmental standards and supply chain integrity, has developed a quality, sustainable product and has built a strong distribution network in the United States”, says Felix von Schubert, Director InFrontier Ltd.


A Chicago-based investment group, SLoFIG (Sustainable Local Food Investment Group) has been investors in Rumi since 2016, supporting the company with funding, networks and advice. 


“We would definitely not be where we are today without SLoFIG – they have been incredibly helpful,” says Laura Willis, the Director of Product at Rumi.


Rumi Spice works with nearly 450 farmers in Herat, Afghanistan and employs hundreds of Afghan women. They are the largest importer of Afghanistan saffron.


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About InFrontier Ltd

InFrontier is a specialist frontier-market investor authorised and regulated by the Financial Conduct Authority (FRN 605294).  It is the first international private equity firm with a dedicated team and active investments in Afghanistan, managing the only private equity fund for Afghanistan globally.  The fund is over $30m size from European financial investors including CDC Group – the UK’s development finance institution, FMO – the Dutch Development Bank, and the Dutch Good Growth Fund, an initiative of the Dutch Ministry of Foreign Affairs, managed by Triple Jump.  Find out more at

About SloFIG

The Sustainable Local Food Investment Group (SLoFIG) is a network of angel investors in good food businesses in the Midwest. Founded in 2011, SLoFIG members have invested more than $3.5 million in 18 food businesses all along the food supply chain, including growers, food processing, aggregation/distribution, grocers, restaurants and consumer packaged goods. SLoFIG members identify promising startup and early-stage companies, then provide capital, expertise and a network of contacts to help grow their businesses. For more information, visit  

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1 comment

  • Having received a gift of Rumi saffron Christmas2017 I became intrigued, and hooked not only on the heavenly flavor but also the medicinal uses for saffron. I have since used saffron tea for myself and my patients for a soothing, relaxing bedtime tea or quick fix for mild to moderate anxiety, rumination and just feeling ramped up. I have learned that the active substance responsible for this ( saron) is beginning to be used in nutraceuticals aimed at emotional balance. In the stressful environment most of us inhabit with demands, chemicals, GMO’s, etc, we can use more natural, lifestyle/ nutritional vs pharmaceutical interventions/ modifications and I am REALLY liking this one! I also applaud the outstanding humanitarian and social changes your company supports- GREAT work folks!! And thank you…💜

    Tamerlane Downing

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