What is Giving Tuesday?

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What is Giving Tuesday? - Rumi Spice

As the festive season approaches, the air fills with the spirit of giving and gratitude. At Rumi Spice, we believe in the power of community and the joy of sharing. That's why this Giving Tuesday, we're excited to embrace a day that resonates deeply with our core values – a day dedicated to generosity and making a difference. This year, our focus is on a cause close to our hearts: supporting earthquake relief efforts in Afghanistan. 

What is Giving Tuesday?

Originating in the United States, Giving Tuesday follows the widely recognized shopping events Black Friday and Cyber Monday. But giving Tuesday shifts the focus from consumerism to altruism. It's a day for individuals, organizations, and businesses to contribute their time, resources, and kindness to causes they believe in. It's about creating a wave of generosity that ripples across the world.

Our Giving Tuesday Initiatives: Earthquake Relief Efforts

We're not just about providing premium spices; we're about supporting and uplifting the communities that cultivate them. This Giving Tuesday, we're channeling our efforts into providing critical aid to those affected by the recent earthquakes in Afghanistan.

This Giving Tuesday, Rumi Spice, in partnership with Girls' Force, is focusing on two key initiatives:

Afghan Artisan Auction for Earthquake Relief:

We're hosting an auction featuring unique items crafted by Afghan refugees. Running through Giving Tuesday, 100% of the auction's profits will be directed towards earthquake relief in Herat, Afghanistan.

Direct Donations for Earthquake Relief:

In collaboration with Girls' Force, a 501(c)(3) non-profit organization, we're accepting direct donations. These contributions are tax-deductible and will directly aid families in Herat, ensuring that your generosity reaches those who need it most.

How You Can Participate

Bid in the Auction:

Participate in our Afghan Artisan Auction. Your bids not only bring you beautiful, unique crafts but also contribute directly to earthquake relief efforts.

Make a Donation:

Every donation, big or small, makes a difference. Donate through our dedicated button to directly support the relief efforts.

Spread the Word:

Share our mission and your participation on social media using #GivingTuesday and tagging Rumi Spice. Your voice can amplify our efforts and inspire others.


Giving Tuesday is an opportunity for us all to come together in the spirit of generosity and compassion. At Rumi Spice, we're committed to making a lasting impact in Afghanistan, especially in these challenging times. Join us this Giving Tuesday in our mission to provide relief and hope to those affected by the earthquake in Afghanistan. Together, we can make a world of difference.

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