Our Story
The Rumi Spice Story
A Promise Made in Afghanistan
During my military service in Afghanistan, I learned that the primary key to lasting peace is a sustainable economy. I knew I wanted to contribute in a big way to creating economic stability in Afghanistan, but I didn't know how.
Then I met a local farmer with a dilemma: an abundance of high-quality saffron but no where to sell it. A call to my friend and co-founder, Kim Jung, set the wheels in motion. We bought Haji Yosef's saffron, brought it to America, and introduced it to Michelin-star chefs. The response was overwhelming, and Rumi Spice was born!
What makes me so commited to Rumi Spice is the memory of countless Afghans who risked their lives and their families' safety to protect me. Their homes became sanctuaries where I was treated with honor.
It pains me to see political leaders easily forsake these kind and brave souls. For the 10,000 livelihoods we support through Rumi Spice, walking away isn't an option. To me, standing by them isn't a burden but an honor.
Rumi Spice is my promise to the people of Afghanistan, and it's a privilege I cherish every day.
Amazing things come from Afghanistan
The Rumi Spice Difference
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Women’s Empowerment
Feel good about supporting a brand that empowers Afghan women
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Purity Guaranteed
Non-GMO, additive-free spices you can trust
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Directly Sourced
Your purchase supports sustainable farming and ethical sourcing.
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Unique Blends
Discover flavors you won't find in generic brands.
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Health Benefits
Pure spices loaded with antioxidants and nutrients.
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Global Community
Feel connected to flavors and purpose that transcends borders.
