Big thanks to the BBC who featured Rumi Spice this week in their business section.
With all the health benefits of saffron, why is it still a seldom used spice? BBC reporter Lucy Hooker examines this question, and tells us why when buying saffron you should only buy the highest quality.
"The spice saffron, as well as being famously expensive, is packed with antioxidants. It is said to help combat depression and lower blood pressure, to soften your skin and hair and is essential in a broad range of dishes from Swedish buns to paella."