Rumi Cumin is grown wild along the foothills of the Hindu Kush mountains in Afghanistan.
Indigenous to the Old Persian Empire, the black cumin variety is less well known outside of the Middle East. The intoxicating and aromatic Wild Black Cumin makes the perfect addition to everything from healthy taco salads to savory cumin & blood orange roasted chicken thighs. You can use this spice whole or grind it to your desired consistency and unlock its sharp, earthy and piney aroma and flavors.
All of our spices are salt-free and packaged by hand to ensure maximum quality and freshness. Packaged in glass - BPA free.
Rumi brings flavorful, ethically sourced and socially responsible spices from Afghanistan to our customers while catalyzing sustainable rural economic development in Afghanistan and providing countless jobs to Afghan farmers and women who harvest and process the spices.
We are a public benefit corporation and are committed to empowering Afghan women and bolstering the country’s economy. Rumi reinvests back into agricultural and manufacturing infrastructure.
Rumi began with a mission to cultivate peace in Afghanistan. Over 80% of the Afghan population is reliant on the rural agricultural economy. The success of the spice industry not only helps farmers and the women providing direct labor, it can touch every member of the village we work in. We have seen output from our existing partners double and triple, while new farmers have asked to join our network.
Connecting Afghan farmers with the global market is key to unlocking the economic potential of Afghanistan. By building demand for Afghan agricultural products and creating a global supply chain, we can directly impact the economic development of the country.
With hot, dry winds over semi-arid lands, Afghanistan’s growing region is ideal for growing saffron and other artisanal spices. For example, in 2015, 2016, 2017, and 2018, the International Taste and Quality Institute of Brussels awarded Afghan saffron first place out of 30 competing regions.
Rumi saffron is tested in accordance with ISO (International Standards Organization) protocol 3632 and surpasses the highest standards for Category 1 saffron by over 25%. Our test results show that our farmers are producing some of the world’s best saffron.
Rumi’s founders were a team of military veterans who served in Afghanistan with the US Army. They developed our strong Afghan networks and on-the-ground understanding of how business is conducted. With this knowledge, we built the critical relationships, partnerships, and organizational infrastructure necessary to operate within and out of Afghanistan.
Our competitive advantage is our ability to navigate the Afghan business landscape, which is built on trusted relationships.
Proud B Corp
We are proud to announce that Rumi has earned certification as a B Corporation, a testament to the company’s commitment to social and environmental ethics, transparency and accountability.
From day one, Rumi was laser-focused on the "why" of our work. Mission and purpose are at the core of everything we do—economically empowering Afghan farmers, inspiring Afghan women through direct wages, and building out Afghanistan’s agricultural infrastructure.
Now we join a global community of 1,500 other Certified B Corporations in over 120 industries and 40 countries with 1 unifying goal – to redefine success in business.
As a B Corp, we promise to meet the highest standards of social and environmental performance, transparency and accountability and aspire to use the power of business to solve social and environmental problems.
Wonderful depth of flavor. I've been buying the ground version for a while and loving it, but I really do prefer whole spices. A little toast to enhance the flavor, and you're good to go! Certainly on a par with the saffron and fennel I have purchased before! (And will again!)
I've used the whole seed in a number of dishes and in some spice blends of my own design. These seeds are a little smaller than you may be used to, so make sure to grind completely. It is so fragrant, with such depth of flavor and an added, smoky dimension of cumin-ness! When you toast the seeds to use in a blend it makes the whole house smell like a spice market. I suggest you devise your own blend, and use some of the Herati coriander seed - unbelievable flavor and aroma.
For the past year I have been patronizing small ethical spice companies like Rumi in order to try and do a little for the small farmers around the world.
I made mejadra, a lentil dish with Rumi black cumin and coriander last week. It was spectacular due to the rich aroma and taste of these spices. This week I made it again with identical spices from another small company. The first taste was a major disappointment - no flavor of cumin or coriander! So I added the Rumi cumin and coriander and, like magic, my mejadra was back on track. I can't say enough about the quality of these Rumi spices.