Rumi Launches Nationally in Whole Foods Market

Hey Rumi fans! You’ll be able to find Rumi saffron in Whole Foods Market’s spice aisles just in time for fall!


Our saffron will be available nationwide, September of 2018. Sign up below for a $2.00 OFF in-store coupon to use the day that we launch, recipes for everything from Saffron & Rose Pancakes to Saffron Kulfi, and other fun Rumi updates!

Sign up here!


Our partnership with Whole Foods Market makes us the first food product from Afghanistan to be nationally distributed in the United States. This is incredibly exciting news for the Rumi team and we are so thankful to all of our supporters on this mission.


We have come a long way from a company that started out providing high quality saffron to a few Michelin star restaurants on the east coast and we are excited to see where we go next. 

 Rumi Spice will be the first food product from Afghanistan to be distributed nationally