The Wild Story of Wild Cumin
Join Keith Alaniz, Rumi Spice's CEO, as he ventures into the remote corners of Afghanistan in search of a unique culinary treasure - Afghan wild foraged black cumin.
Watch NowJoin Keith Alaniz, Rumi Spice's CEO, as he ventures into the remote corners of Afghanistan in search of a unique culinary treasure - Afghan wild foraged black cumin.
Watch NowHighest quality, authentic spices direct sourced from rural farmers in Afghanistan.
SHOP NOWWork directly with farmers in Afghanistan to provide reliable wages and economic stability
Create agricultural job
opportunities for over 4,000
Afghan women
Connecting Afghan farmers with
the global market is key to
unlocking its economic potential
Founded by military vets committed to supporting the communities where they served
Celebrating the vibrant culture of the Middle East by sharing stories of food and community
"As a chef, I have sampled many different saffron types, and Afghan saffron from Rumi is some of the best that I have ever found. This saffron is of the highest quality with subtle nuanced flavors."
- Eric Ripert, Chef & Co-owner,
Le Bernardin
We provide inspiration and connection to Afghanistan & the Middle East, its food, and its people.
OUR BLOGRumi direct sources the highest quality spices from Afghanistan to help provide reliable wages and economic stability for rural farmers and women. Connecting Afghan farmers with the global market is key to unlocking their economic potential.
Founded by three U.S. Army veterans who came to know and love the people and culture of Afghanistan, we aim to create connections to this vibrant region through our premium spices and blends.